The historical memory of “i Bo” dates back to 1601 when among the most common names in the municipality of Carentino in the “i Bo” area. there was the name “Rubens” which in 1681 had turned into “Rossi”.
The name Rubens hypothesizes a probably Valdese origin, arriving in the area with the war of Monferrato that following the persecution by the Savoy was turned into Rossi. The “i Bo” farmhouse is located in an area dedicated to agriculture with specialization in the vineyards, in the 70s the generational change dispersed the vineyards for a traditional agriculture.

With the new generational leap we have decided to return to our roots, hence the message “Return to Nature” which tells the essence of the company with the logo, so we have planted hazelnut groves of the renowned variety “tonda gentile trilobata del Piemonte” and developed a certified organic farm in which we CULTIVATE certified organic products that we TRANSFORM by creating unique excellences on the palate. We PURSUE the idea of ​​a new culture of food well-being where what we eat is not just a food but wants to be above all a medicine for the body as well as for the spirit.

The profile of Monviso represents southern Piedmont, which with the Monferrato and Langhe are a land of great food and wine excellences loved by the whole world.

Excellence meets Excellence

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